Hi everyone! This is going to be my last marketing blog of the semester. I have learned so much since my first blog post. In this post, I am going to go through five of the course objectives & learning outcomes that we received on the first day of class.
1) To examine and convey basic and emerging marketing concepts and terminologies
One way that I was able to examine marketing concepts and terminologies myself was through an assignment we had where we had to present two advertisements from the 50’s or 60’s. My first advertisement was from Adidas.
We started off the semester by learning about the 4 p’s of marketing: product, price, promotion, and place. The 4 p’s remained relevant throughout the entire semester, as they are always present in marketing. We then learned about target markets and other concepts of marketing.
I had to present the 4 p’s, the target market, the effectiveness of the ad, and how it is different from advertisements today. To me, the most interesting part of this Adidas advertisement was the fact that it didn’t show somebody actually wearing the shoes! Today we would definitely see the shoes being worn by a famous soccer player or olympian in order to better promote them.
2) To analyze and evaluate marketing strategy across a variety of organizations (i.e.business, environmental, non-profit)
We learned about so many real life examples in class by having students present daily marketing news, through in class discussions, and by watching videos.
We talked about the marketing strategies of Amazon, Carmex, Zappos, Samsung, and many many more. One of Amazon’s big marketing tactics is the way that they promise to deliver speedy service to their consumers. Here’s a cool video showing the robots that help Amazon accomplish this.
3) To have the opportunity to put marketing into action via team and individual projects, research, reports and presentations
We had a semester long project called Marketing for a Cause. In this project, we worked in 8 person groups and held our own events in support of a local non-profit organization. This October, my group held a kickball tournament in support of the Northeast Disabled Athletic Association, an organization which provides funding for recreational and competitive athletic opportunities for those with disabilities.
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| Kickball and Cones for a Cause |
4) Use written and oral skills to persuade a target audience.
Continuing with the Marketing for a Cause topic, we had to do all of the marketing for the event ourselves. We spread information through word of mouth, hung up flyers around campus, had our event listed on the campus portal and on the daily email, as well as created our own Facebook page for the event.
Our target audience was Saint Michael’s College students. It was easy to communicate with them face to face, as each team member was also a Saint Michael’s student. We tabled outside of our dining hall and talked to students about the event as they passed by. Many students signed up for the tournament this way. We also created flyers which emphasized the fact that there would be free Ben & Jerry’s ice cream at our event, as free food is a huge plus for any college student!!
Overall, my experience throughout this project was great! I learned a lot about how to communicate with non-profits, how to hold an event, and how to work in a large group. I am also extremely happy that we were able to raise almost $500 for the Northeast Disabled Athletic Association, which is an organization which provides funding for recreational and competitive athletic opportunities for those with disabilities.
5) Through experiential learning, to apply your knowledge and skills
Overall, I learned so much about marketing this semester through in class work, presentations, and group projects. I also learned how to communicate with non-profits, how to hold an event, and how to work in a large group.
Next semester, I am going to be interning for a local nonprofit, RunVermont, which puts on events such as the Vermont City Marathon. As a fitness junkie, I could not have found a better fit. I am very thankful for this course for not only teaching me about the marketing world, but teaching me how to market myself! I learned valuable interview and resume tips from our various guest speakers which definitely helped me during the internship search process.
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| Image via www.runvermont.org |
I can't wait to apply all of my new marketing knowledge and skills during my internship!
Sources:
https://www.dropbox.com/s/svnbzraoy0x0lua/Adidas.jpg?dl=0
https://www.youtube.com/watch?v=quWFjS3Ci7A
www.runvermont.org
